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Elementary Principles of Composition: Use definite, specific, concrete language.

To show what happens when strong writing is deprived of its vigor, George Orwell once took a passage from the Bible and drained it of its blood. On the left, below, is Orwell's translation; on the right, the verse from Ecclesiastes (King James Version).

Objective consideration of contemporary phenomena compels the conclusion that
success or failure in competitive activities exhibits no tendency to be
commensurate with innate capacity, but that a considerable element of the
unpredictable must inevitably be taken into account.
    I returned, and saw under the sun, that the race is not to the swift, nor the
battle to the strong, neither yet bread to the wise, nor yet riches to men of
understanding, nor yet favor to men of skill; but time and chance happeneth to
them all.


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